Privacy policy

LINNEA HOME ("we", "us", "our") is committed to protecting your personal data. This policy explains what information we collect, how we use it, who we share it with, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

LINNEA HOME is a trading name of ALDERSTEEL LTD, the data controller for information collected through this website.

Trade name: LINNEA HOME
Address: 32 Harston Walk, London E3 3FE, UK
Company number: 17243968
Email: support@linneahome.co.uk
Phone: +44 (0)20 3488 5560

2. Data you give us directly

This is information you provide when you place an order, create an account, contact us, or sign up to our mailing list.

Identity data: name, username
Contact data: billing address, delivery address, email address, phone number
Transaction data: details of purchases, order history, and payment history
Marketing preferences: your preferences for receiving marketing communications from us
Correspondence: the content of emails, contact form messages, and any other communication you send us

We do not store payment card details. All payment processing is handled by Shopify Payments, our secure payment provider.

3. Data we collect automatically

When you browse our website, some data is collected automatically through cookies and similar technologies.

Technical data: IP address, browser type and version, device information, operating system
Usage data: pages visited, time spent on pages, links clicked, referral source
Cart data: items added to your cart, including if you leave the site before completing checkout

4. Data from third parties

We sometimes receive information about you from third parties who support our business:

Shopify: our e-commerce platform, which processes order, account, and browsing data on our behalf
Payment processors: confirmation that a payment has succeeded, failed, or been refunded, without giving us access to your full card details
Delivery carriers: tracking and delivery status updates for your order

5. How we use your data

To process and fulfil your order: legal basis is performance of a contract
To manage our relationship with you: legal basis is performance of a contract and legitimate interests
To send you marketing communications: legal basis is consent, which you may withdraw at any time
To improve our website and services: legal basis is legitimate interests
To prevent fraud and keep our site secure: legal basis is legitimate interests
To comply with legal obligations: legal basis is legal obligation

6. Cookies and tracking

We use cookies and similar technologies to run our website, remember your preferences, and understand how the site is used. Cookies fall into three categories:

Strictly necessary: required for the website to function, such as keeping items in your cart. These cannot be switched off.
Analytics: help us understand how visitors use the site so we can improve it. Used only with your consent.
Marketing: used to show relevant ads and measure their performance. Used only with your consent.

You can manage or withdraw cookie consent at any time through the cookie banner or your browser settings.

7. Who we share your data with

We share your data only where necessary to run our business:

Service providers: Shopify (our e-commerce platform), payment processors, delivery carriers, and IT providers who support our website
Marketing platforms: our email marketing provider, but only for contacts who have opted in
Legal and regulatory bodies: where required by law, such as HMRC for tax purposes

We do not sell your personal data to third parties, and we do not share your data with third parties for their own marketing purposes.

8. International transfers

Some of our service providers, including Shopify, process data on servers located outside the UK. Where this happens, we rely on legal safeguards such as the UK International Data Transfer Addendum or equivalent measures to make sure your data is protected to the same standard as under UK GDPR.

9. Data retention

Order records are kept for 7 years to comply with HMRC requirements. Marketing preferences are held until you withdraw consent. Account and browsing data is retained only for as long as needed for the purposes described in this policy, after which it is deleted or anonymised.

10. Data security

We use industry-standard measures to protect your data, including SSL encryption on our website and secure, access-controlled systems for order and account information. No online system is completely secure, but we take reasonable steps to protect your data against unauthorised access, loss, or misuse.

11. Children's privacy

Our website and products are intended for adults. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal data, contact us at support@linneahome.co.uk and we will delete it.

12. Your rights

Under UK GDPR, you have the right to: access your personal data; correct inaccurate data; request deletion; object to processing; request restriction of processing; data portability; and withdraw marketing consent at any time. To exercise these rights, contact support@linneahome.co.uk. We will respond within one calendar month.

13. Complaints

You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113. We would appreciate the chance to address your concerns directly first, so please contact us before raising a complaint with the ICO.